It’s not often you get to work for a company with quite so much history as Holland & Barrett – they’ve been stalwarts of the UK high street for over 150 years! Whilst this brings with it a huge amount of experience, it also brings complexity – and the OSP Proposition team were tasked to complete a ground-up formatting project, striving for consistency and clarity throughout the H&B customer journey.
By applying the OSP Visual Methodology, collaborating with the Holland & Barrett Buying, Marketing and Merchandising teams, and incorporating customer insights, store environments and product range information, the OSP team created consistent visual principles and fixture display guidelines to elevate the H&B in-store customer experience.
The OSP VM team used a combination of 2D and 3D design software to bring these principles to life digitally, covering both macro and micro space, from overall department adjacencies to on-shelf flow, before applying these principles physically to key product areas to ensure proof of concept.
These principles and guidelines are now being implemented across the vast H&B UK store estate, and we’re thrilled to see our hard work brought to life!
Jenni, our Senior Project Manager for Holland & Barrett says “It was great to be involved in a visual merchandising project with such fundamental changes to an already highly established business, particularly one dedicated to helping customers with their health and wellness goals. I can’t wait to go shopping!”